If You Own Or Operate A Franchise You Too Must Invest In A Digital Marketing Strategy
A lot of people are under the false impression that buying a franchise business is an easy ticket to riches. Nothing can be further from the truth, just ask the people who have tried and failed to succeed with a franchise business. The truth is, that many operators discover that other than the sign on the door you are left on your own.
Moreover, many franchise corporations not only take a percentage of your sales, but they also demand that you spend a certain percentage of your sales on advertising and marketing. Sure the franchise corps will provide national or regional advertising, but that usually does not provide enough of a lift for the local operator who must go the extra mile to bring people in the door.
Digital Marketing For Franchise Business Owners
“As more and more entrepreneurs open franchises in the U.S, the competition is becoming fiercer. Fortunately, there are plenty of ways to make your franchise stand out and succeed in this crowded market, starting with effective digital marketing strategies.”
We are mostly speaking about food service establishments here. So there will be some obvious areas to focus on:
- Social Media
- Reputation Management
- Search Engine Marketing
- Web Desing
- Content Markeing
- Referral Based Marketing
Each of the areas listed above require a unique and specific strategy. Each requires planning and proper execution and each can be a full time job. One thing is clear, for a franchise owner to neglect a proper digital marketing strategy can be a fatal mistake.
You can read more about the 7 digital marketing tactics for franchise owners here: https://www.entrepreneur.com/article/302584#