​​​​Uncovering Your True Needs​​​​​

What we think we need and what our true needs are may be two different things.

You may think you need more sales, but maybe what you really need are fewer customers, but ones who are more loyal or who spend more and are less taxing on your business.

Maybe you think you need more web traffic. That may be legitimate, but maybe better traffic is the real need.

The thing is, it's always best to start with a discovery exercise to determine exactly what it will take to make our business' better, run smoother, be more profitable and less stressful.

At Transcend Marketing Group, we consider this the first crucial step before we begin any digital marketing campaign or advertising campaign.

Finding Your Unique Selling Proposition

What makes your business special? Why should your potential customers or clients buy from you as opposed to your competition? How are you delivering more value to everyone you deal with?

We are operating in a very competitive economy. Competition is fierce which requires us to be more, do more and deliver more than ever before.

No matter what industry or business you are in, you can separate yourself from your competitors by developing and a Unique Selling Proposition (USP).

Your USP is your promise to your customers of the value or benefit you will receive that is unique to your business. Think Casper Mattress which says "Sleep on our mattress for 100 nights, it if you are not satisfied, you can return it. -

That's powerful, and it's also one of the reasons why Casper Mattress is thriving while other mattress retailers are closing.

So what is your USP? If you are unsure now, do not worry, we will work with your to uncover it.

Crafting Your Message

We've Uncovered what your business needs to grow and thrive and to make you happier. We've also discovered what your Unique Selling Proposition is. So now what?

Now we start to get creative.

How do we convey your message? What personality does your business take on. What is the tone of our message? Are we Funny? Serious? Dry?

Your messaging becomes your company's identity. It is how people think of you and how they will remember you.

But your message should never be phony or contrived, it should reflect exactly who you are - what your values are - your personality - your sensibilities.

People can spot insincerity a mile away, so it's best not try to be something your are not.

But, if you believe in your USP and if we have truly uncovered what your real needs are, then crafting the message should flow without friction -- It will come naturally.

Broadcasting Your Message

Once the first three steps are completed, the fourth and final step (Broadcasting Your Message) becomes relatively easy.

There are several ways to get your message out: Google Pay Per Click, Facebook Advertising, SEO, GEO-Fencing, Funnel Marketing, Video and  YouTube Marketing , Radio etc.

We have a very strong track record of delivering results in digital marketing. Our team of highly experienced engineers will construct a campaign that is effect, efficient and deliver a positive return on your ad spend.

Transcend Marketing Group is not married to any form of online or offline marketing. Our goal is to deliver the best results. It doesn't matter to us if you use Google or Facebook, Programmatic Advertising or Smoke Signals.

Often, your campaign will consist of several components and those components will change and your ad budgets will shift as we optimize for greater success.

All four steps add up to the difference that Transcend Marketing Group delivers to each of our clients every single day.