Transcends OTT is almost limitless!
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Here are some steps to consider:
Transcend understands OTT advertising
OTT refers to content delivered over the internet, bypassing traditional cable or satellite television providers. OTT platforms include streaming services like Netflix, Hulu, Amazon Prime Video, and others. Before purchasing OTT advertising, familiarize yourself with the various platforms, their audiences, and the ad formats they offer.
Much like Radio and Television
Transcend will determine the demographics, interests, and behaviors of your target audience. This information will help you choose the appropriate OTT platforms for your advertising campaign.
Communicating your advertising objectives and budget to us
This will determine the best ad formats, ad durations, and targeting options to achieve your goals within your budget.
Targeting options
Targeting options will include demographics, location, interests, behavior, or even specific shows or genres.
Transcend will monitor and optimize
Once the campaign is live, monitor its performance closely. We will keep an eye on metrics such as impressions, views, engagement, click-through rates, and conversions. Based on the data, optimize your campaign by adjusting targeting, ad creative, or budget to improve results and maximize ROI.
Our digital dashboards will help you analyze results and refine future campaigns
After the campaign concludes, we will go over the results against your advertising goals. We will identify successful strategies and areas for improvement. Use these insights to refine your future OTT advertising campaigns and make data-driven decisions.