Transcend creates TV advertising people want to watch.

We are so excited to announce that our team has developed a way to create TV advertising people actually want to watch! We take your message and turn it into an entertaining and engaging experience that will capture the attention of your target audience. Contact us today to learn more!

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    To buy commercials on television, Transcend typically follows a similar process as with radio advertising, but there are a few additional considerations specific to television. Here's a general guide on how to buy commercials on television:

    Transcend understands your target Audience and their viewing habits

    Consider factors such as age, gender, location, interests, and the types of TV programming they are likely to watch.

    We will Identify television networks and channels

    that align with your target audience. Look at viewership ratings, demographics, and the genres of programming offered by each network or channel.

    Set a Budget

    We know how to establish budgets that deliver your ROI for your television advertising campaign. Costs can vary depending on factors such as the network or channel, time of day, and the length and frequency of your commercials. Consider the pricing structure, such as cost per thousand (CPM) impressions or cost per rating point (CPP), to make informed decisions.

    Transcend creates compelling commercials

    We will develop high-quality commercials that effectively communicate your message and resonate with your target audience. Consider the duration of the commercial (common lengths include 15, 30, or 60 seconds) and ensure it aligns with the network's guidelines and regulations.

    Time Slots

    We will determine the time slots during which your target audience is likely to be watching television. Prime time slots tend to be more expensive, so consider a mix of prime time, daytime, and late-night slots to maximize your budget.

    Transcend Monitors and Tracks Performance

    We have a system to track the performance of your television commercials. Use unique URLs, phone numbers, or promo codes to measure response rates and track conversions. Monitoring the performance will help you assess the effectiveness of your campaign and make any necessary adjustments.

    Review Contracts and Terms

    Carefully review and negotiate the contracts and terms with the media buying agency or ad sales representative. Ensure you understand the pricing, flight dates, cancellation policies, and any additional fees or requirements.

    Monitor and Optimize

    Continuously monitor the performance of your television commercials and make adjustments as needed. Consider factors such as viewer response, sales impact, and feedback from your target audience.

    Buying commercials on television requires careful planning, research, and an understanding of your target audience. By following these steps and working closely with our experts you will maximize the effectiveness of your television advertising campaign.

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